Asia Hoe

Product Designer

Professional Experience

Freelance Designer
05/13–Present
Various Clients
New York, NY
Designed user-friendly, responsive web and mobile experiences for a wide variety of users and use cases. Clients include Springboard, Chan-Zuckerberg Initiative, Sawhorse Media, Digitas Health, and more.
Product Designer
07/15–06/18
2U
Brooklyn, NY
Led design for the mobile experiences on Android and iOS apps for students at online graduate degree programs at over 40 prestigious universities. Prioritized features with user research and analytics to ship user-friendly, accessible, performant, and FERPA compliant native white-label applications. Served as inaugural member of the Diversity and Inclusion Steering Committee, and the Community Steering Committee.
UX Designer
01/11–05/13
New York Life Insurance
Sleepy Hollow, NY
Led user interviews and usability tests with interactive prototypes for internal web applications. Developed styleguides to govern best design practices. Advised Employee Resource Groups as Web Consultant and wrote articles on events as Lead Journalist.

Noteworthy

UX/UI Awardee
10/17/18
Innovators & Disruptors Awards
New York, NY
Awarded in the UX/UI category in recognition of impact as an advocate, mentor, and volunteer.
Speaker
02/16–10/18
Multiple Organizations
Everywhere
Speaker and advocate for mentorship, designing for good, and diversity and inclusion. Events include Catskills Conf (2018), BrooklynJS, BRIC Stoop Series, and AIGA Design Conference (2017).
Mentor & Juror
01/13–Present
Multiple Organizations
New York, NY
Mentored students and young professionals on careers in tech, college apps and enrollment, portfolios, and more. Organizations include Springboard, New York On Tech, KIPP NYC, All Star Code, Black Girls Code, ScriptEd, Hexagon UX, and Scholastic.

Education

Udacity
Front-End Development
01/18–Present
Awarded Grow with Google scholarship to online program.
Metis
UX & Front-End Development
09/14–12/14
Awarded Designers + Geeks scholarship to full-time 8 week course.
General Assembly
UX Design Immersive
06/11–08/11
Completed full-time 8 week course on UX & Research fundamentals.
Bryn Mawr College
B.A., English
Relevant coursework in computing and education. Published 40 page thesis on comedy as resistance.

Skills

Product Design
User Experience
User Research
Product Strategy
Content Strategy
Accessibility
Software
Sketch
InVision
Photoshop
Illustrator
InDesign
Development
HTML & CSS
Sass
Git
JavaScript